Transparency
We never hide behind jargon or black boxes. Every model we deliver comes with clear documentation, explainability tooling and plain-language summaries so decision-makers understand exactly how and why the AI reaches its conclusions.
Our story
From a small Canberra start-up to a trusted AI partner for organisations across the Asia-Pacific region.
Precise AI Software was founded in 2014 by a group of researchers who saw a growing gap between cutting-edge AI research and the practical needs of Australian businesses. Too many organisations were investing in data infrastructure without a clear path to value, and too many AI vendors were delivering opaque black-box solutions that clients could not trust or maintain.
We set out to change that. Our founding principle was simple: every AI solution we build must be explainable, measurable and owned by the client. Over the past twelve years that principle has guided us through more than 150 engagements across healthcare, finance, logistics, retail, agriculture and government.
Today we operate from our headquarters at 30 Thomson Loop, South Blake, Australian Capital Territory 1430, Australia, with team members distributed across Melbourne, Sydney and Brisbane. Despite our growth, we remain fiercely independent and privately held, which means our only obligation is to deliver outstanding results for the people we work with.
We have built long-term partnerships with organisations that share our belief in the transformative potential of responsible AI software. Many of our earliest clients still work with us today, a testament to the trust and value that underpin every engagement.
Mission and values
The convictions that shape every line of code we write and every recommendation we make.
Our mission is to empower organisations with AI software that is transparent, performant and aligned with human values. We measure our success not by the sophistication of our models, but by the tangible outcomes they produce for the people who rely on them every day.
Collaboration
We embed within your team rather than working behind closed doors. Knowledge transfer is built into every project so your people grow more capable alongside the technology, ensuring long-term self-sufficiency.
Accountability
We set measurable success criteria before a project begins and report against them honestly. If something is not working, we say so early and pivot quickly rather than letting sunk costs drive decisions.
Ethics and privacy
We follow Australia's AI Ethics Principles and Privacy Act 1988 by design. Bias audits, data-minimisation practices and consent-based data handling are non-negotiable parts of every engagement.
Meet the leadership team
Experienced practitioners who have spent their careers at the intersection of AI research and real-world application.
Sarah Whitfield
Chief executive officer
Former research fellow at CSIRO Data61 with 18 years of experience in applied machine learning. Sarah drives the company's strategic vision and client partnerships.
James Nguyen
Chief technology officer
An ex-Google engineer specialising in scalable ML infrastructure. James oversees architecture decisions, cloud strategy and the engineering culture that keeps our delivery quality high.
Priya Kapoor
Head of data science
PhD in statistical learning from ANU. Priya leads our modelling team and is passionate about explainable AI, ensuring every model we ship can be understood by non-technical stakeholders.
David Moran
Head of consulting
With two decades in management consulting at Deloitte and McKinsey, David bridges the gap between business strategy and technical execution, ensuring every project delivers measurable ROI.
Key milestones
A timeline of the moments that have shaped who we are today.
2014 — Company founded
Three researchers leave academia to launch Precise AI Software from a co-working space in Canberra, driven by the vision of making AI practical for Australian enterprises.
2016 — First enterprise contract
We deploy a demand-forecasting system for a national grocery chain, reducing food waste by 22 per cent in pilot stores and securing our first multi-year partnership.
2018 — Team reaches 25
Rapid growth leads us to move into our current office at 30 Thomson Loop. We hire our first dedicated UX and ethics specialists, embedding responsible design into every workflow.
2020 — Healthcare breakthrough
Our medical-imaging model for early melanoma detection achieves 96 per cent sensitivity in clinical trials, earning endorsement from two major hospital networks.
2022 — Asia-Pacific expansion
We begin serving clients in New Zealand, Singapore and Japan, adapting our solutions for multilingual and multi-regulatory environments while keeping our engineering base in Australia.
2025 — 150th project milestone
We celebrate our 150th completed engagement, spanning 40-plus industries, with a client-satisfaction rating that has never dropped below 97 per cent in annual surveys.
Partner with a team you can trust
Whether you are just beginning your AI journey or looking to scale existing capabilities, we would love to hear from you. Reach us at [email protected] or call +61 480 743 065.
Get in touch